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Burning The Scale

Kellogg To Make Their Products Healthier

by Claire on June 16th, 2007

poptarts.jpg
After being threatened with lawsuits from child advocacy groups, Kellogg Co. announced Thursday that they will be making the products they target at children “healthier” - or stop targeting them at children completely.
Kellogg products include Special K, Fruit Loops and Pop Tarts - some of the most sugary trash marketed as food that you can find.
The new rules -
-Products must have no more than 200 calories
-Zero trans fat or no more than 2g saturated fat
-No more than 230 mg sodium
-No more than 12g sugar (MSNBC)

Pop Tarts, for instance, currently have around 16g sugar per serving - not to mention around 37g of carbs (which they’re not doing anything about).
Making this junk low-fat and low-sodium isn’t going to make it much healthier. It’s still chock-full of refined flour and sugar (12g sounds like a lot to me - not to mention no one ever sticks to one serving size).

What do you think? Will you buy the reduced-sugar items? Let me know in the comments!

Claire
poptarts.jpg

POSTED IN: Claire

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